John
Colanzi - Powerful Sales Letters
4 Steps To Writing Powerful Sales
Letters
(c) by John Colanzi
I'm sure
you've seen those ads that grab your attention and have you ready to
pull out your wallet or credit card. They are making you an offer you
can't refuse.
Don't you wish your
ads were that persuasive?
Are the marketers who
wrote these ads natural born writers, or is there a formula that you
can learn?
Writing to persuade is
a skill that can be learned, like any other skill. It's just a matter
of breaking down the process into four simple steps.
Step
# 1.
The first step in
writing your killer sales letter is to identify your target market.
This seems simple
enough, but how many marketers do it?
When reading some of
the ads I get in my inbox, I have to wonder.
I don't want to burst
your bubble, but the truth is, not everyone on the planet is a
prospect. Concentrate on those who are.
Before you begin your
ad campaign identify your target audience.
Step
# 2.
Once you've identified
your target market, determine what their major problems are.
* Do they need more
money?
* Do they need to save
time?
* Are they interested
in improving their health?
Sit down and determine
every problem that your prospects have and decide how your product or
service can help solve their problems.
There are no shortage
of problems, but there is a shortage of problem solvers. Start becoming
a problem solver and you'll always be in demand.
OK, you've identified
your market, you've determined what problems they have, now you're
ready for the next step.
Step
# 3.
The third step in
writing your killer copy is to let your prospects know that there is a
solution to their problem. Not only is there a solution to their
problem, but you have the solution.
Remember these three
magic words, "I can help."
Identifying the
problem is not enough. You have to show the reader that there is a
solution and you have it.
Tell them every
benefit they will get when they order your product, or take advantage
of your
service.
Let them know you can help them
* Make more money
* Save time
* Improve their health.
Step # 4.
The final step in creating killer ad copy is getting the prospect to
take action.
Identifying your market, determining their problems and letting them
know you have the solution, is not enough.
You have to make them act.
You have to create a sense of urgency.
There are many ways you can do this.
You can offer a special discount for fast action.
You can offer special fast action bonuses.
Ask for the order.
Let them know they don't have to put up with their problems another
day.
You can solve them right now.
These four steps are a basic outline to get you started.
Start studying the sales letters you read and break them down into the
four basic steps.
Determine how effective the writer was in covering the bases.
Make notes on how you could improve on the sales letter.
Learning to write persuasive copy is a life - long venture.
When you're writing your next sales letter, remember the four step
formula.
1. Identify your market
2. Identify their problem
3. Let them know how you can solve their problem
4. Ask for the order
Wishing
You Success,
John Colanzi
Copyright (c) John
Colanzi.
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