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Focus and Fear
of Success - The Biggest Monkey on Your
Back?
by Jack Humphrey
http://power-linking-profits.com
If you have been on the internet for awhile, you know that there are
millions
of people trying anything and everything to get your attention. They
want in
your wallet. It's a great big money grab out there folks, and the net
has
become the biggest marketing arena on the planet, driving whole
industries and
generating Billions of dollars in sales.
So what's the problem? Well, none if you are one of the small
businesses with
focus. A whole lot of problems if you lack focus.
MORE...
There are myriad small business opportunities on the net today. And if
you do
your research and find something you want to associate with, or you
create a
product for a well-researched target market, you are well on your way
to
financial success. Or are you?
You see the more you become active on the net as either someone looking
for the
right opportunity, or as someone who has found the right opportunity
already,
the more you are bombarded with choices. Everyday you get emails saying
that
the next best thing since sliced bread has come along.
The new "thing" demands your attention and you get nervous that you
might be missing out on another opportunity for financial success.
But don't you already have one? At least, haven't you been presented
with
several great opportunities in the last week? So why on earth take a
serious
look at yet another? Why fragment the time you need to spend on your
current
business with all the marketing it takes to get yet another off the
ground and
profitable?
What I am talking about here is something I call "Sign-up-Itis." (Not
to be confused with Sinusitis, which can be just as debilitating.)
It goes like this: You find your focus, you are fired up. All is good
and you
are ready to start working on the hundreds of little things you need to
do to
get traffic and make sales. You need to get good search engine
positioning, you
need a links campaign, you have to research ezines in your niche and
place ads,
you need to set up joint ventures, you need to create and update
content on
your site, set up a merchant account, a delivery system, and the list
goes on
from there.
Then you get an email from a friend or associate telling you that you
HAVE to
check out the latest and greatest. You do. It's an awesome opportunity.
You
look at your plate and it's already full with your current project, but
the
plate has a lot of things on it you really don't enjoy doing. It's a
lot of
work to make any business pay off, as you can see from the short list
above.
"It's Much More Fun To Think About Success Than It
Is To Do The Work It
Takes To Achieve It"
But this NEW thing is exciting, fresh, new. It draws you in and it's
MUCH more
fun to think about success than it is to do the work it takes to
achieve it, so
you buy in. You get a ton of tools to start this new venture. It's all
overwhelming, especially since you have gone back to your first venture
and
realized you now have TWO great things that can both make you money,
but they
BOTH need your attention on a grand scale in order to see profit.
Now, here is the part where most people give up. They say to themselves
"Internet marketing is nothing more than a series of steps that I
cannot
complete. I am always excited when I get started on something, but when
it
comes down to DOING what I start, it gets hard and doesn't happen as
fast as I
would like it to."
Let me make one thing clear right now: It is not the net's fault for
not
providing us with real opportunity.
Opportunity
abounds and is right there for us
to snatch up and achieve success. Never let yourself fall into the trap
of
reasoning your way out of success. "It's not for me." "I can't do
this - it's for people much better with computers and internet
marketing than
me."
The problem lies with your focus and your fear of success. You must
CHOOSE the
opportunity you are passionate about, or create a product you stand
behind and
love, and then hunker down for the long-haul! Make yourself do
everything you
are taught to do to build your business and build it - all the way or
not at
all.
It should be no surprise the next time you get an email with the next
best
thing inside. You should say to yourself "That's great! Another
opportunity for someone has just been born! But I am busy with MY
business and
cannot take on another venture at this time."
We Do It On Purpose
Lack of focus is sometimes a purposeful self-defeating tactic your
subconscious
uses to keep you from success. Success is NOT a destination. It's a
journey.
And that journey scares the hell out of 99% of normal, everyday people.
So be
it. It IS scary to think of radical life changes, even if they are for
what you
consider to be far better than your current situation!
But don't let a lack of focus and your fear of success tear you away
from your
dreams. USE your fear and confront it, right now. Today.
Make hard decisions and stick to them, then begin the process of
working on a focused,
tight marketing campaign to make whatever venture you choose the
venture that
sets you free.
Wear electronic blinders. Keep lean and mean and only take on new
responsibilities that will be good for your CURRENT business. Throw the
rest in
the trash.
We all know there are tons of opportunities out there. That is a fact.
It's
time now to get the stars out of your eyes, choose your niche, your
product,
your affiliate program or your MLM, and get to work. Make a vow not to
stop
until you are where you want to be financially.
The question is not "Can you really make money online?" This has been
proven time and again over the years by thousands of people, many of
whom you
read about all the time.
The question is "Do you really want to be one of those people, or are
you
stuck in a cycle of constantly sabotaging your success with a lack of
focus?"
The cure for Sign-up-itis is focus and hard work. Success is something
you
decide to achieve one day. It's that decision that is often the biggest
hurdle
any future success story has to conquer.
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Jack Humphrey is the Author of "Power linking 2: Evolution"
which hit the net this week to rave reviews. Grab your copy
before your competition does at http://power-linking-profits.com
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