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One Good Link
Deserves Another
by Jack Humphrey
http://power-linking-profits.com
There is nothing on the web that compares to a good link when you are
talking
about building steady streams of traffic to your site.
Did you know that one good link can bring you more daily traffic than a
#1
position on a search engine? It’s true!
Did you also know that there are sites out there, thousands of them,
who rely
solely on the traffic they get from reciprocal links with other
webmasters?
There are! I call the webmasters of these sites Link Minded people!
No webmaster in their right mind would argue that links
aren’t the lifeblood of
the internet. A search engine is only a directory of links. A link
directory on
your domain is also a search engine when you use the proper technique
of
creating a “themed category listing.
I think the biggest problem on the net today is that so many webmasters
are
looking for a Magic Pill that will solve their traffic problems with
The Click
of a Button. How many times have you seen an ad with those exact words
in it?
50? 100 times or more?
Well, I am sorry to tell you, there is no magic pill. That I can
absolutely
positively guarantee. There is no substitute for plain, old fashioned
hard work
and dedication to your website and the business you would like to
succeed in.
The internet offers tons of automation solutions, and even reciprocal
linking
has had a couple of valiant attempts and even successes at a certain
degree of
automation.
But exchanging meaningful, traffic-driving links with other webmasters
is and
always will be a personal, one-on-one thing. It is like a mini joint
venture
with other webmasters and you have to address them without bulk mail or
spamming in order to even have a chance at getting the mother of all
links
someday!
When you look at reciprocal linking (the oldest original form of
advertising
since the web began) it is really surprising how few marketing experts
deal
with the topic. I wrote a book about the whole phenomenon simply
because there
were so few people looking into the science of link swapping!
And there is a science to it! There are pitfalls. There are plain
NO-NOs. There
are myriad ways to waste your time chasing after useless links, or
worse, links
that will get you banned from some search engines! Reciprocal linking
is not
link farming or posting to 400,000 Free-for-All links pages. (A most
detestable
practice used for awhile by all newbies, then abandoned after the
damage is done.)
In short, you really have few choices on the net better than starting a
link
directory and asking webmasters with relevant content to your site for
a link
swap. Unless you have a huge budget and can afford to pay someone to
get your
site optimized and ranked in the top ten on all the big engines, there
aren’t
other alternatives.
Banner exchanges suck visitors from your site. Traffic exchanges bring
you
hits, but totally uninterested visitors. Ezine ads are an important
linking
strategy, but that is an ongoing process you do to get quick spurts of
traffic,
not ongoing, steady streams of it. Plus it is hard to know where to get
the
best ads and usually the best ads are pretty expensive on a small
budget.
My recommendation for people who really want their site to be noticed
to the
tune of 1000 hits a day or more, who are on a budget and are just
starting:
start a link directory on your site and have clear instructions on how
to swap
links with you.
Then, search the net for your link partners (relevancy is SO key here,
don’t
swap links with Victoria’s Secret if you sell fishing line!)
send them
personalized emails asking for swaps, set up top listings for those
willing to
be “link partners and keep going until you have at least 100
links to your
site! (Verifiable at altavista.com by typing in
“Link:yourdomain.com)
Then, stop and take a break and start again. It’s work. Even
with automation
software. Nothing good comes on the net without work. Did you EVER in
your life
see a successful business owner who said “It really was easy,
no real work at
all to get where I am today!?
But the payoff here is guaranteed: Reciprocal links will bring you
traffic and
increase your site’s link popularity and ranking on the
search engines. Any
webmaster willing to do what it takes to succeed should be willing to
work
their fingers to the bone to get a huge amount of traffic through link
swapping!
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Jack Humphrey is the Author of "Power linking 2: Evolution"
which hit the net this week to rave reviews. Grab your copy
before your competition does at http://power-linking-profits.com
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